My take on Designer PR

At first I thought, ‘how in the world can Public Relations Management be a design course?’ Sure, it takes a lot of creative thinking, but design? Is that not way off the topic? “Public Relations is the management of perceptions” (PRISA, 1997). Nowhere in this definition is there mention of the ‘design of perceptions’. However, if we really get down to it PR requires PRP’s to design successful strategies in order to manage an organisations image and the perception its internal and external publics has. So, to what conclusion can we derive, simply put, the move to the design faculty gives PR so much more; for lack of a better word; scope. The article 'Designer PR' gives us students comfort, and has certainly helped me think further than my nose.